We are delighted to welcome two new Board members to Abianda – Clare Walkeden of Auburn Consultancy, and Wesley Etan from Barclays.
Both are really excited to be supporting Abianda as we grow, and have shared a few words on why they wanted to get involved.
I have worked within the corporate banking space for the past 11 years, and am really hopeful that the experience gained – from working with big and small companies alike – can be usefully repurposed to help the benefit and strengthen Abianda. The efforts of the organisation were brought to me by a respected friend, and since my introduction to Abianda, I have been educated, energised and inspired by the social value that the team, and their wider network deliver to service users, as well as to the wider community. These endeavours are something that I want to positively contribute to and I’m extremely proud to have joined the board.
I’m a Marcomms professional with PR and communications predominantly at heart, but I also work across the key marketing aspects including the more commercial angle of sponsorship. Previous roles have included a 12 year stint at The Pony Club, which in essence is a youth sport charity. I started as an event executive and then became their first in-house Press Officer from which I built a department, including digital and in-house design. Working for a traditional organisation but with a youth membership and huge volunteer base I have also very much enjoyed stakeholder engagement and internal communication challenges; including the organisations first major re-brand in 85 years.
I moved to the role of Commercial Manager taking sponsorship into my remit, before deciding I needed new challenge…and went freelance in 2016! Current clients include British Eventing, a national governing body, Homestart, a leading national family support charity and Bolesworth Estate in Cheshire, including two international events as well as marketing of the estate and their upcoming brand re-fresh.
In my free time I am a keen cyclist and take part in ultra-cycling – which are events up to and over 1000km. I have also done long distance triathlon events including three Iron Man races and ‘The Brutal’ – where I was shocked (and pleased) to be first lady home in 2017.
I am so excited to be helping the Abianda Board – I love helping organisations move forward, meet change and challenges with the tools they need to succeed so I am very much looking forward to working with Abianda on their journey!